Freedom in Business Ownership – Your Definition, Your Path
Filed in Finding Your Fit, Personal — September 15, 2025
One of the most common reasons people explore franchise ownership is a single word:
Freedom. But here’s the thing—freedom doesn’t mean the same thing to everyone. Here are a few direct quotes from clients:
“I am looking for a work/life blend”
“We are looking for control of decisions, family-time and flexibility”
“I want to have something that is OURS, not working from someone else’s dream”
“How can I do something that resonates with my lifestyle”
“I am tired of working for the MAN”
The list can go on and on…
Freedom Is Personal
For some, freedom means control over their schedule—being able to decide when they work and when they take time off. For others, it’s financial independence—earning enough to pay off debts, build wealth, or secure a future for their family. For a few, freedom is creative control—the ability to run the business their way, make decisions without corporate red tape, and steer their own ship.
The mistake? Believing freedom only comes in one form, or that someone else’s definition has to be yours. I post a lot about my personal freedom this career and business ownership has afforded my family but what I built may not be the same goal as you or the next business owner.
My Freedom: working from home, making my own schedule, defining my success, executing how I want, enjoying farm life and ballfields. What is yours?
Business Ownership Gives You Options—But Not Without Trade-Offs
Owning a business can absolutely deliver more flexibility and control than most jobs—but it also comes with responsibility. Early on, “freedom” might look more like the freedom to work harder than you ever have before. When I promote freedom in business ownership – believe me, I am not pulling the wool over on hard work. What I am saying is, YOU decide. I can take as much time as I want to be at the farm, riding horses, or day dreaming but when my foot comes off the pedal, my business reflects that. The key is that no one is looking over my shoulder determining when I hit the gas pedal…so I can complain about business being down or celebrate success. My decision, My Choice, My Freedom.
Defining Your Freedom Before You Choose a Business
When I work with clients, I ask questions like:
- What do you want your day-to-day life to look like?
- How many hours do you want to work, realistically?
- What’s more important—income potential, or time flexibility?
- Do you want to be customer-facing or behind the scenes?
- Do you want a team to manage or be the primary face of the business?
Your answers to these questions shape the types of franchises that will actually deliver the kind of freedom you envision. For example, If you do not want to work weekends, I am NOT going to promote a restaurant-type business even if you came in asking about a Smoothie King. That does not align with your ideal FIT.
By designing to your definition of freedom will provide more opportunity for success and even financial outcomes – why? The business will cater to YOU and what you want your life and role to look like. Just because Billy down the street is looking like he is printing money, does not mean you will do the same since the work may not be what your goals and strengths align to.
Your Freedom, Your Fit
FIT TIP: Freedom in business ownership isn’t something someone else can define for you. It’s a deeply personal choice—and the right franchise should be the one that aligns with your unique vision of independence. Be honest with yourself. It is your scoreboard.
Ready to define Freedom for YOU? Contact me today – no cost, no sales tactics, just learning and exploring together.
