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How to Fund a Franchise: SBA vs ROBS

Filed in Financing — April 13, 2026

Fence in grassy field

One of the most common questions that I get asked as a franchise coach? How can I afford a franchise? Nobody is expecting you to completely cover this investment out of pocket (although paying for your franchise cash is certainly a possibility). For those who need them, many franchise funding options are available. Today, we are going to talk about two of the most popular.

When prospective franchise owners evaluate funding options, two of the most common structures are SBA 7(a) loans and ROBS (Rollovers as Business Start-ups) using retirement funds. Each approach can work well depending on the individual’s financial situation, risk tolerance, and long-term goals.

Now, let’s take a closer look at these two options. This clear breakdown will compare structure, benefits, risks, and long-term implications so that you can feel confident in your path forward toward owning a franchise.


SBA (7a) Loan vs. ROBS (401k Rollover): What Franchise Buyers Should Know

If you are looking to buy a franchise, understanding the funding options behind franchise opportunities is a crucial part of the process. Here at The Franchise Fit Company, we take franchise education seriously. We want to help you build deep knowledge of your options so that you can move forward feeling empowered, confident, and ready to take on franchise ownership like a boss. Let’s start with the SBA (Small Business Administration) loan…

1. SBA 7(a) Loan

The 7(a) loan program is the Small Business Administration’s primary business loan program focused on providing financial assistance to small businesses – yes, you read that right! Franchises are small businesses, too! Here’s how it works…

Structure

The SBA 7(a) loan is the most common financing vehicle used in franchising.

How it works:

  1. First, the borrower applies through an SBA-approved lender (bank or non-bank lender).
  2. The lender issues the loan, and the U.S. Small Business Administration guarantees a portion of the loan (typically 50% to 75%).
  3. The borrower receives capital, which can be used for for:
    • Franchise fees
    • Buildout
    • Equipment
    • Working capital
  4. The business repays the loan monthly with interest.

Those are the basic steps to acquiring and repaying a Small Business Administration loan. HEre are some other fasts facts you need to know about the typical SBA franchise loan structure:

ComponentTypical Range
Loan sizeUp to $5 million
Down payment~10–30%
TermUp to 10 years (business)
InterestPrime + margin
Personal guaranteeRequired

Benefits of SBA Financing

Leverage your capital
Instead of using all personal funds, the SBA allows business owners to invest a portion (usually ~20%) and borrow the rest. This is advantageous for those who are not particularly liquid or who have less readily available cash to put down.

Preserves retirement accounts
Your 401(k) remains invested and growing for retirement, as opposed to being used to open your business through an option like ROBS.

Builds business credit history
With an SBA loan, you will be able to build a strong credit history for your business.

Predictable monthly payments
You will have an understanding of the loan term and the payment you owe each month before you sign anything. This helps you avoid unexpected costs.

Lower interest vs. many alternative lending options
As the SBA 7(a) loan is a government-backed program, you will be able to access competitive interest rates that you may not see from competitors.

Considerations & Risk

Personal Guarantee
The borrower is personally responsible for repayment.

Collateral Requirements
Homes, retirement accounts, or other assets may be pledged depending on lender policies.

Debt Service Pressure
Monthly loan payments begin quickly and can impact early cash flow.

Approval Process
SBA loans require documentation and underwriting and can take 30–90 days to complete.

Long-Term Implications

Taking out an SBA 7(a) loan has long-term implications both positive and negative for future franchise owners.

  • Builds long-term credit and borrowing capability
  • Interest expense reduces taxable income
  • Requires stable cash flow to service debt
  • Personal liability exists if the business fails

2. ROBS (Rollovers as Business Start-ups)

Now that you have a better understanding of the SBA loan option, let’s turn our attention to ROBS. This acronym stands for Rollovers as Business Start-ups, and it is a little-known franchise funding option that might be just right for your needs.

Remember, even though the ROBS program uses your retirement funds, that is not a red flag! Some people are scared off by the prospect of dipping into their retirement savings, and that is totally understandable. This option may not be for everyone. Other people, however, buying a franchise as an excellent way to build their retirement funds even further and actually use that money to generate wealth that will support their family for years. Here’s a little more about the ROBS program

Structure

A ROBS allows someone to use retirement funds (typically from a 401k or IRA) to fund a business without paying early withdrawal penalties or taxes.

The process:

  1. A new C-Corporation is created
  2. A new 401(k) plan is established within that corporation
  3. Your existing retirement funds are rolled into the new 401(k)
  4. The 401(k) purchases stock in the new company
  5. The company now has cash to fund the business

Essentially, your retirement funds become equity in your company. Sounds pretty good, doesn’t it?

Benefits of a ROBS

No debt payments
There are no monthly loan payments, which improves early cash flow.

No interest costs
With the ROBS program, you are not borrowing money – you are using your own! Therefore, you do not have to pay for interest, saving you lots of money in the long term.

No personal guarantee
Again, not borrowing money comes in handy here. There is no need to leverage your assets or cough up collateral in order to use your own money to buy a franchise.

Faster funding vs. SBA
Compared with SBA 7(a) loans, it typically takes less time to set up a rollover through the ROBS program.

Can be combined with SBA financing
Many franchise owners use a ROBS as the down payment for an SBA loan. Sound interesting to you? We can talk more about the financial side of franchise ownership in our free, one-on-one consultation.

Considerations & Risks

Retirement Risk
With ROBS, your retirement savings are tied directly to the performance of the franchise business. While some people appreciate taking control of their retirement earnings, others find this too risky. Your own individual risk tolerance is up to you.

Must Operate as a C-Corporation
ROBS structures require a corporate structure, which may have tax implications.

Compliance Requirements
The retirement plan must follow IRS and ERISA regulations.

Administrative Costs
It does cost money to set up a rollover through the ROBS program. Here are some ballpark figures you can expect to see…

Fee TypeTypical Range
Setup$4,000 – $6,000
Monthly administration$100 – $200

Long-Term Implications

There are both positives and negatives to using a ROBS rollover to fund your franchise. Here are some key points to consider when choosing the right franchise funding option for you:

  • Your retirement investment is directly tied to business success
  • If the business fails, the retirement funds invested may be lost
  • Potential upside if the business grows in value
  • Requires ongoing retirement plan administration

SBA vs ROBS: Side-by-Side Comparison

Find some more information about an SBA loan vs. a ROBS program rollover right here…

FactorSBA LoanROBS
DebtYesNo
Monthly paymentsYesNo
InterestYesNo
Personal guaranteeYesNo
Risk to retirement fundsNoYes
Business structure requiredAnyC-Corporation
Approval processBank underwritingSetup through ROBS provider
Tax advantagesInterest deductibleNone specific
Cash flow pressureHigherLower

Hybrid Strategy (Common in Franchising)

Many franchise owners use both an SBA loan and a ROBS rollover. Here is an example of what that might look like…

  • The franchisee uses $100K from ROBS (retirement rollover) to get started
  • They also take out a $400K SBA loan

So, why would you choose this hybrid approach? Benefits of the hybrid approach include…

  • Reduces SBA down payment requirements
  • Limits personal debt exposure
  • Preserves some retirement funds

I like to say that this hybrid structure offers you the best of both worlds – mitigating risks from either side!


Strategic Considerations for Prospective Business Owners

When deciding between SBA or ROBS, here are some key questions to ask yourself:

1. Risk tolerance
Are you comfortable tying your retirement savings to the franchise business?

2. Cash flow expectations
Will the franchise business generate revenue quickly enough to support loan payments?

3. Long-term financial planning
How important is preserving your retirement investments?

4. Exit strategy
How will the business sale or retirement transition impact your financial future?


Final Thoughts on Franchise Funding Options

Both SBA loans and ROBS structures are widely used in franchising, but they lend themselves to different financial strategies:

  • SBA loans leverage capital but create debt obligations.
  • ROBS eliminates debt but increases personal investment risk.

The best option often depends on financial profile, risk tolerance, and long-term wealth planning. We will talk through all of your options related to owning a franchise during our series of coaching meetings.

Schedule a free meeting right here. I can’t wait to chat with you and discuss franchise opportunities, building your business, and starting a new chapter in your career. Working with me is always 100% free, 100% of the time. Talk to you soon!