The Franchise Fit Company

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At The Franchise Fit Company, we guide clients through a trusted, thorough process to explore franchise opportunities with confidence. Our Founder, Casey Floyd, brings a wealth of experience from every angle of the franchising world—having served as a franchisor executive, helped launch a new franchise brand, and owned franchises herself. She also knows firsthand what it feels like to invest in a franchise that wasn’t the right fit—an experience that drives our mission today.

Our number one goal is to help you find a business that aligns with your goals, lifestyle, and definition of success. With our proven process and personalized approach, we’ll ensure you’re making an informed, empowered decision as you step into your next chapter.

We take the time to understand your personal and professional goals, build a customized business owner profile, and identify franchise opportunities that align with your unique vision. Best of all, our services are provided at no cost to you—we’re here to educate, connect, and support you every step of the way.

Ready to take control of your career and turn your dream of business ownership into reality?

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why work with us

Personalized Approach

Proven Expertise

Your Fit Comes First

No Cost. No Pressure.

We take time to understand your goals and build a business profile around your unique vision.

With deep experience across the franchise world, our team knows what to look for, and what to avoid.

We’ve been in your shoes. We're here to help you find the right opportunity, not just any opportunity.

Our guidance is 100% free, and always focused on your goals, not sales quotas.

When you are looking at franchise opportunities to find the perfect franchise business for you, you will eventually be confronted with the FDD. This acronym stands for Franchise Disclosure Document, and it is an important piece of the franchise validation process.

Today, we are going to look more closely at one component of the FDD: lawyer review. Let’s dive deeper into this frequently asked question about franchise opportunities.

Pros, Cons, Timing – and What Most Buyers Get Wrong

If you are seriously exploring franchise ownership, at some point you will hear this advice: “You should have a lawyer review the FDD.”

That may be true. But it is also incomplete.

As someone who walks clients through the franchise business evaluation process every day, I’ve seen both sides. On the one hand, there are buyers who skip legal review entirely. And on the other hand, there are buyers who hire the wrong attorney and create unnecessary friction.

To avoid creating problems as you explore franchise opportunities and look for the best franchise to own, let’s break this down clearly and take a look at the pros and cons of working with a franchise lawyer to review the FDD.

Fit Tip: Still have questions about the FDD in general? We have an article that can help! If you did not stop off and read about “Understanding the Franchise Disclosure Document (FDD),” I recommend starting there before continuing.

The Pros of Using a Franchise Lawyer

Before we talk about the pros of using a franchise lawyer when you are looking at how to buy a franchise, let me make one thing clear: We are not talking about just any lawyer. You need to use a franchise lawyer (if you are using a lawyer at all).

I often say this to clients: “You would not go to a franchise lawyer to advise on your divorce settlement, so let’s not go to the friend of the family real estate lawyer to review your FRANCHISE disclosure document.” Right? Here is why…

1. Franchise Lawyers Understand Franchise-Specific Law

Franchising is governed by both federal regulation and state registration requirements. A franchise attorney understands:

State-specific addendums
Registration states vs. non-registration states (learn more in this article about FDD re-registration and “going dark”)
Relationship laws (like termination protections in certain states)

A general business lawyer may have a deep understanding of these franchise-specific concepts. Remember, practicing law is a highly specialized business. When you are looking for the best franchise to own, you want an expert to help advise you!

2. Franchise Lawyers Know What Is Standard vs. Unusual

Franchise agreements are heavily one-sided. That is normal. After all, franchisors want to convince you that theirs is the best franchise to own.

Fit Tip: That’s where I come in – I am not trying to sell you on one franchise versus another franchise business. We simply work together to determine the franchise opportunities that best fit your needs and are most aligned with your goals as a business owner.

Anyway, back to franchise lawyer information. An experienced franchise attorney can tell you:

What is standard across systems
What is unusually restrictive
What creates long-term risk exposure

That perspective matters when you are investing in a franchise business.

3. Franchise Lawyers Clarify Long-Term Risk

With their extensive industry knowledge, a franchise lawyer can help you understand:

Personal guarantees
Transfer restrictions
Liquidated damages
Default triggers
Non-compete scope

You are not just signing up for year one with your franchise business. You are signing on for a relationship lasting five to ten years… or maybe even longer.

The Cons (or Limitations) of Using a Franchise Lawyer

Now, let’s balance our conversation about franchise business lawyers and discuss the drawbacks of a franchise lawyer reviewing your FDD.

1. Franchise Lawyers Cost Money

Legal review can range from $2,500 to $5,000 or even more, depending on the complexity of what you are looking for.

For some buyers, that feels like a heavy ask before they have even decided. Plus, investing in a franchise costs money, so you may want to save your funds for the Franchise Fee.

2. Franchise Lawyers Will Not Tell You if This Is a Good Business

A lawyer reviews legal risk. They do not:

Evaluate market viability
Validate financial model assumptions
Assess operational fit
Tell you whether the brand aligns with your lifestyle goals

Legal strength does not equal business viability. This is why it is important to explore a franchise business from every angle.

Fit Tip: Working with The Franchise Fit Company gives you an opportunity to investigate a variety of different franchise opportunities to find the best franchise to own for YOU. We support you through an unbiased review of your options so that you can feel confident moving forward.

3. Some Franchise Attorneys Create Fear

This point goes back to the importance of using a franchise-specific lawyer. If an attorney does not specialize in franchising, they may:

Flag standard clauses as “dangerous”
Overreact to common franchise language
Suggest unrealistic negotiations

All of these issues can lead to tension with the franchisor – unnecessarily.

When Should You Have a Franchise Lawyer Review an FDD?

So, is there a situation when you should have a franchise lawyer review the FDD from a franchise business? And if so, when? Here is my professional recommendation:

You can consider having a franchise lawyer review the FDD after…

You have validated with multiple franchisees
You understand the financial model
You feel confident in the brand
You are preparing to sign

And make sure you do so before:

You attend a Meet the Team or Discovery Day

Legal review should be the final diligence layer, not the first step on your list once you receive the Franchise Disclosure Document.

Why You Should NOT Use a Family or Divorce Lawyer

This is important. Remember my comment above?? Let me shed more light onto this topic to drive the point home.

A divorce attorney or family lawyer may be excellent at their specialty… but franchising is its own niche. I will say it again: You would never hire a personal injury lawyer to litigate your divorce. You would never hire a divorce lawyer to settle a workman’s compensation dispute. Law is a specialized practice, so hiring a specialized lawyer DOES matter.

Here’s why it makes such a big difference:

Franchise agreements are system-wide contracts used across hundreds of owners
Many clauses are intentionally non-negotiable
Certain “harsh” language is industry standard
Franchise relationship law is specialized

Using the wrong attorney can create a number of issues, including…

Alarming you unnecessarily
Damaging rapport with the franchisor
Creating redlines that will never be accepted
Slowing down your process

You want someone who understands franchise norms, not someone who treats the FDD like a real estate contract. Choosing a specialized lawyer makes a big difference when evaluating franchise opportunities.

Will a Franchisor Negotiate a Redlined FDD?

The short answer? Rarely.

Longer answer? The FDD itself is a registered disclosure document. It is not negotiated. The Franchise Agreement inside it may have limited flexibility.

Here’s the reality. Most established franchisors…

Do not negotiate core economics
Do not modify operational standards
Do not change system-wide rules

There are a few things that may be more possible to negotiate. In rare cases, you might see:

Minor territory clarifications
Payment structure adjustments
Addendums for multi-unit development
State-required changes

But walking in with heavy redlines as a single-unit buyer? That is usually not productive. AND, you are setting yourself up for disappointment when they say NO to your suggested changes.

Franchising works because of uniformity. If every franchisee negotiated custom terms, the system would break.

So… Should You Use a Franchise Lawyer?

In most serious franchise purchases, yes. But the type of lawyer is important. Make sure that you…

Use one who specializes in franchising.
Use them at the right stage.
Understand their role.
Don’t expect them to negotiate the system into something unrecognizable.

Would I ever tell someone NO to an attorney review? Yes, I would. There is a time and place for using a franchise attorney, and I will help you navigate choosing that moment.

When you feel comfortable with the agreement but you are only wanting a review for negotiation purposes, that is wasting your time and money.

Legal review is about understanding risk – not rewriting the model.

Final Franchise Fit Company Thoughts

Franchise ownership is not just about reading a contract. It is about so much more…

Lifestyle alignment
Financial readiness
Operational capability
Brand trust
Mutual validation

A franchise lawyer protects you legally. But your broader diligence – validation calls, financial modeling, discovery day conversations – protects you strategically.

Know the difference.

Take the Next Step to Find Your Franchise Business

Schedule a free meeting right here. I can’t wait to chat with you and discuss franchise opportunities, building your business, and starting a new chapter in your career. Working with me is always 100% free, 100% of the time. Talk to you soon!

Should You Hire a Franchise Lawyer to Review an FDD (YAY or NAY)?

Franchise 101

Not all silence in franchising is bad news.

One of the most common — and legitimate — reasons a franchisor may pause communication or franchise sales is FDD re-registration. Unfortunately, this period is often misunderstood by prospective franchisees and those exploring brands and interpreted as trouble, instability, or worse. Why are they “going dark”? We had to stop the process – is something wrong?

Let’s clear that up so that you can move ahead confidently with owning a franchise.

FIT Tip: Learn more about the Franchise Disclosure Document (FDD) in our recent blog.

Not All Silence Is a Red Flag

Every franchisor is required to update and re-register its Franchise Disclosure Document (FDD) annually, typically following its fiscal year-end.

During this compliance window, it is normal for things to slow down or temporarily stop on the development side of the business.

This is what’s actually happening behind the scenes…

What’s Actually Going On During FDD Re-Registration

Most franchisors must pause franchise sales while their updated FDD is being finalized and approved. During this time:

Franchise sales pause
Discovery Days may be delayed
Development teams go quiet
No franchise agreements can legally be signed

This isn’t failure or avoidance — it’s responsible compliance.

A franchisor that continues selling during this period is taking on regulatory and legal risk — for themselves and for the prospective franchisee. They officially do not have an active FDD – the old one is out, and the new one is being approved.

Selling franchises with an outdated or unapproved FDD can result in:

Regulatory penalties
Buyer rescission rights (the ability to unwind the deal)
Legal exposure for both parties

That’s why a franchisor who pauses sales during renewal is actually doing the right thing, even if it feels inconvenient or uncomfortable from the outside when you are looking at franchise opportunities.

What a Franchisor Updates During FDD Re-Registration

What is happening when a franchisor updates its FDD? Here is a look behind the scenes at this important piece in owning a franchise…

Financial Statements (Item 21)

This is the backbone of the update.

Audited balance sheet
Income statement
Cash flow statement

Why it matters:
This tells you whether the franchisor is financially healthy, stable, or under strain. It’s one of the biggest reasons sales must pause until renewal is complete. And, all prospective franchisees want updated numbers for their evaluation of the system they are inquiring about. Wouldn’t you want to know what happened last year? Updating the FDD is an important piece of giving you the full picture before owning a franchise.

Franchise System Growth & Turnover (Item 20)

When a franchise business reviews Item 20 in their FDD, they are looking for updated counts of:

New franchise openings
Closures
Transfers / resales
Terminations

Why it matters:
This shows real system momentum (or contraction). Trends here often matter more than headline brand size. It is important to see sustained growth in the brand, with new owners joining and being successful. Is it ok to see a few close, sure – not all reasons for closing are bad. Ideally, you want to see growth, increased sales numbers, and a healthy system.

Litigation and Bankruptcy Updates (Items 3 & 4)

An update to the FDD must include any new lawsuits, settlements, or bankruptcies involving:

The franchisor
Executives
Parent or affiliate companies

Why it matters:
Prospective franchisees deserve visibility into legal risk before signing. Do all have a clean slate? No, but it is good to understand what is going on with your support system.

Fees and Investment Ranges (Items 5–7)

These sections of an FDD may be updated to reflect:

Fee increases or restructuring
Changes in required vendors or costs
Revised working capital assumptions

Why it matters:
Inflation, labor costs, real estate, and insurance changes often show up here. As someone interested in owning a franchise, it is imperative that you understand the fees associated with launching and growing a new business. Your financial preparation is a huge factor in success at launch.

Support, Training, and Operations (Item 11)

In this section of the FDD, updates may include:

Changes to training format or duration
Adjustments to field support
New technology platforms or systems

Why it matters:
What you’re promised going forward is not necessarily what existed two years ago. Part of being in a franchise system is the frameworks, support, and coaching you receive. When you read the FDDs for franchise opportunities, you want to ensure you are receiving the infrastructure discussed in the evaluation process.

Earnings Disclosures (Item 19) – If Provided

If the franchisor offers a Financial Performance Representation (Item 19):

Data is refreshed
Outdated performance groups may be removed
New averages or medians may appear

Why it matters:
This is one of the most scrutinized updates – and one of the most regulated. Franchisors typically show only operating franchise units in the system that have performed for a full 12 months. You will want to see an updated snapshot of the system – while only averages, these numbers should improve year over year as the franchise grows.

Remember: Financial disclosures in an Item 19 are not required, but they are often included in the FDD.

Agreement and Addendum Changes (Item 22)

Updates to Item 22 include any changes to:

Franchise agreement language
Addendums
State-specific riders

Why it matters:
Even “small” edits can materially affect exit rights, transfer rules, or obligations. Do not gloss over this important section of the FDD when you are considering franchise opportunities.

How Differentiate Between Normal Compliance and Real Trouble

The key difference between normal compliance and changes that you should actually worry about is not silence — it is communication and continuity.

What Normal FDD Re-Registration Looks Like

A clear explanation when asked
A defined (even if flexible) timeline
Ongoing support for existing franchisees
Corporate operations continuing as usual

Potential Red Flags to Watch For

Vague or evasive answers
Support disappearing for current owners
No communication or timeline at all
Leadership exits layered on top of the silence

Silence paired with transparency is normal. Silence paired with instability is not.

The “Going Dark” Timeline

What is “normal” when it comes to a franchisor going dark? The short answer: anywhere from a few weeks to several months, depending on where the franchisor sells and how much is updated. Yes, I know, it is not a clear-cut answer.

Here is why: States are broken into Non-Registration States, Filing States, and Registration States. Let’s take a look at the differences.

Registration States (13): Approximately 4-12 Weeks

A franchise registration state requires:

The FDD to be filed, reviewed, and approved by a state regulator
Updates every year (and sometimes mid-year if changes are material)
Formal approval before franchise sales can resume

So, what are the registration states?

California*
Hawaii
Illinois
Indiana
Maryland
Minnesota
New York*
North Dakota
Rhode Island
South Dakota
Virginia
Washington
Wisconsin

*California and New York are known as the slowest and most detailed FDD reviews. Many times, these are the last states for a franchise to register in. I have seen these take MONTHS! So, a franchise sales developer is not pressuring you to sign before going dark – they may just not have a clue when it will be available again.

Filing States/Notice Requirements (Not Full Registration): Approximately 2-4 Weeks

These states don’t “approve” the FDD, but they still require notice filings or exemptions that are less restrictive but still regulated. These states include…

Michigan
Texas
Florida
Kentucky
Utah
Nebraska
And others

The Bottom Line

The FDD isn’t designed to convince you to buy a franchise — it’s designed to protect you and provide you with valuable information. You want the MOST UPDATED version of the FDD possible.

The goal in franchising isn’t to find a business with no risk. It’s to find one where the risks:

Match your goals
Fit your lifestyle
Align with your tolerance for stress
Support your long-term exit plan

Understanding the FDD is how informed buyers make confident decisions.

Okay, that was A LOT of information. Want to discuss in more detail? Grab some time on my calendar, and we can debrief. My goal is not to “sell” you on owning a franchise – it is to educate you so you can make the best decision for your future. Your success in franchising is my success!

*I am not a lawyer and will not provide legal advice or representation.

When a Franchisor “Goes Dark” — What It Really Means for Owning a Franchise

Franchise 101

Buying a franchise business isn’t about picking a logo or a brand name (yes, I sound like a broken record). It is about understanding risk, responsibility, and fit. The most important document in that process is the Franchise Disclosure Document (FDD).

Yet many buyers:

Don’t know what the FDD actually contains
Focus on the wrong sections
Get overwhelmed!

Let’s break this down clearly and practically so that you can move ahead confidently when you are considering a franchise for sale.

What Is the Franchise Disclosure Document (FDD)?

The FDD is a legally required disclosure document regulated by the Federal Trade Commission. Its purpose is not to sell you a franchise business — it is to disclose risks, obligations, and realities before you sign anything. When speaking with a franchisor, they must disclose this document, and there is a mandatory review period before you can sign any franchise agreement.

This is called the 14-day rule: Once the franchisor delivers the FDD, typically through DocuSign, the clock starts. You CANNOT sign the franchise agreement, sign any binding agreements, or pay a deposit or initial fee until that time has passed.

There is also the 7-day rule: once you receive the final franchise agreement (written for YOU) after the FDD was delivered, you must have at least 7 calendar days to review the final version before signing.

Who enforces this, you ask? The Federal Trade Commission.

Every franchisor must present the FDD in the same format, consisting of 23 required sections, called “Items.” Whether you are looking at pet franchises, fitness franchises, or any other franchise business out there, you will be given an FDD in the same format.

The FDD Sections That Matter Most (and Why)

While all 23 items matter, not all deserve equal attention. Here’s how to read the FDD like an informed buyer of a franchise for sale — not a hopeful one.

1. Who You’re Partnering With (Items 1–4)

These sections explain:

The franchisor’s history and structure
Leadership experience
Litigation history
Bankruptcy disclosures

What to look for:
Patterns, not perfection. One lawsuit isn’t alarming — repeated disputes, leadership turnover, or unresolved litigation can be when considering a franchise for sale.

2. Your True Financial Commitment (Items 5–7)

This is where many buyers underestimate risk. Here is what to look for in the FDD of a franchise for sale…

Item 5: Initial franchise fees
Item 6: Ongoing royalties, marketing fees, technology fees
Item 7: Estimated total investment range

What to look for:

Is working capital realistic for your lifestyle and household needs?
What assumptions drive the low vs. high investment range?
Are vendors required — and who controls pricing?

Item 7 is not a guarantee. It’s a starting estimate, not your final cost. Remember, the Item 7 is not going to include your first-year salary (if you want to pay yourself while starting), manager salary (if you want to start this with leadership in place), etc. These numbers will get your business open, serving customers with some operational capital in the bank.

3. Control, Territory, and Competition (Items 8–12)

These sections define how much autonomy you truly have when you purchase a franchise business.

Territory protection (or lack of it)
Supplier requirements and rebates
Franchisor support and training
Whether the franchisor can compete with you directly

What to look for:

Vague territory language
E-commerce or national accounts selling into your area
Heavy control without corresponding support

4. Lifestyle Expectations and Exit Strategy (Items 15–17)

These items are often skipped — and later regretted. You will find important information about any franchise business in Items 15, 16, and 17. These are important items to review for fitness franchises, pet franchises, and virtually every industry out there.

Owner participation requirements
Renewal terms
Transfer and resale restrictions
Non-compete clauses

What to look for:
If you can’t clearly explain how you exit, you’re not ready to enter.

5. Performance and System Health (Items 19 and 20)

These two sections should always be reviewed together when you are considering purchasing a franchise business.

Item 19: Financial Performance Representations (earnings claims — optional)
Item 20: Number of franchise openings, closures, and transfers

What to look for:

Are top performers the only ones represented?
Are closures increasing year over year?
Do validation calls support what’s shown on paper?

Context matters more than averages. All of these numbers need to be validated during the next phase of exploration: Validation. You can also read more about the Item 19 in one of my other recent blog posts!

What Buyers Should Focus on Most

If you’re short on time when buying a franchise, here is what you should prioritize in the FDD:

Item 7: Capital and cash runway
Item 11: Ongoing support after launch
Item 12: Territory and competition
Item 17: Exit and transfer rights
Item 19: Earnings logic
Item 20: Franchisee turnover and system health

Check out more Franchise Disclosure Document Blogs:

Should I Get an Attorney to Review the FDD?

What does “Going Dark” mean?

This is A LOT of information to tackle on your own. When you are ready for a full tour guide on this process (for free), let’s schedule some time to chat: Calendar

FAQs About Owning a Franchise Business

What is a franchise owner?

A franchise owner purchases a franchise business from a larger company, called the franchisor. The franchise owner (also called the franchisee) is able to use the branding, marketing, and larger network of the franchise business in order to gain a reputation and customers. However, franchise ownership is highly attractive as it allows you to work for yourself, on your own schedule and your own terms. You will be owning a small business and making an impact on your local community.

How to become a franchise owner?

Becoming a franchise owner – whether you are looking at pet franchises, fitness franchises, or anything else on the market – requires research and dedication. It is imperative to find the right FIT for your needs. Finding a franchise for sale that aligns with your needs and goals as a business owner is the best way to set yourself up for success (and profits!).

Working with The Franchise Fit Company is the fastest and most effective way to make your dreams of becoming a business owner come true. We will help you find the best fit for YOU, setting you up for long-term success and career fulfillment, as well as strong compensation.

How much do franchise owners make?

Franchise owners with different brands make different amounts – but there is no one “best” franchise to own or most profitable franchise to own. Instead, success in franchising comes down to finding the best fit for YOU. If you choose a brand that does not play to your strengths or offer the flexibility and freedom you want, you will not have as much success. You need to select a franchise brand that makes you excited to get out of bed in the morning.

At The Franchise Fit Company, our job is to help you do just that. Having earnings goals is all well and good, and we will take those into consideration when exploring different franchise brands. But the most important predictor of financial success as a franchise owner is finding your FIT.

Franchise Business Basics: Understanding the Franchise Disclosure Document (FDD)

Franchise 101

Before you buy a franchise, you will go through a process of exploring different franchise opportunities. First, we will work together to narrow down which franchise opportunities are best for your needs and goals as a business owner. Then, we will embark on a detailed exploration of a select few franchise opportunities. During this more concentrated stage of the process, you are going to have what is called Validation Calls. So, what are Validation Calls and why are they important?

Validation Calls give you the opportunity to talk to existing franchise owners within a brand’s system before you buy a franchise. You will speak with a variety of different owners to learn more about the experience of owning a given franchise.

What should these Validation Calls cover? Here are some key Validation Calls you should have when it is almost time to buy a franchise.

The “Day-in-the-Life” Conversation

Your first priority is understanding the reality of the role – not the brochure version. You’re not just going to buy a franchise. You’re going to buy a job description for yourself for the next three to ten years. This is the time to understand what is required of the owner to be successful. In particular, does this brand truly FIT your expectations of day-to-day involvement?

Sample Questions to Ask:

“What does a typical day look like for you from start to finish?”
“How much of your time is spent on sales, operations, people management, and admin?”
“What are 2–3 tasks you personally can’t delegate right now?”
“If someone shadowed you for a week, what would surprise them the most?”

What you’re listening for:

Does their day align with how you actually want to spend your time?
Are they mostly in the field? In the office? Networking? Hiring and coaching?
Are they doing work that plays to your strengths or your weaknesses?

If their day sounds like a life you would dread, that is a sign that the model might be fine, but the fit is wrong.

The Ramp-Up & Learning Curve Conversation

The second conversation is about how hard it really is to get from zero to functioning after you buy a franchise.

Sample Questions to Ask:

“How did your first 6–12 months go compared to what you expected?”
“What were the hardest parts of getting started—licenses, hiring, learning the systems, something else?”
“How long did it take before you felt confident and not constantly in ‘figure it out’ mode?”
“If you were starting again, what would you do differently in your first 90 days?”

What you’re listening for:

Are owners consistently saying, “It took longer than I expected”?
Were there surprises the franchisor should have prepared them for?
Does the learning curve match your tolerance for discomfort and chaos during that first year?

You want honest stories, not just timelines. That’s where the truth lives.

The Financial Reality (Without Being Awkward) Conversation

Money questions feel delicate, but you can absolutely have them without asking for someone’s P&L. How you ask questions is important, too. Remember, everyone comes from VERY different backgrounds and has different levels of comfort with money questions. Keep the questions simple.

Sample Questions to Ask:

“Did your actual numbers roughly match what you saw in the FDD or were you above/below?”
“What is your average job ticket price?”
“What are your big monthly expense items to run the business”
“Knowing what you know now, would you have come in with more capital?”
“Have you been able to pay yourself? If not yet, when do you think you will?

What you’re listening for:

Are owners consistently under- or over-performing what’s represented?
Is there a theme around underestimating working capital?
Are they proud and confident talking about the financial trajectory, or hesitant and vague?

You’re not looking for exact dollar amounts for these franchise opportunities. You’re looking for patterns and ranges – and whether this opportunity fits your reality and risk tolerance. Remember, you are in control of making financial decisions for YOUR business. Get the back of the napkin numbers: job revenue, expenses… Boom, you have some margin, and then you know your debt.

The Franchise Support and Relationship Conversation

A strong brand isn’t just a logo. It is also the support system behind you. When you are looking for the best franchise to buy, it is not only about money. It is also about the support you will receive and the relationship with the company behind the franchise opportunities.

Sample Questions to Ask:

“How would you describe your relationship with the franchisor?”
“When you run into an issue, how responsive is the support team?”
“What kind of help do you realistically get with marketing, operations, and training?”
“Have you ever felt like the franchisor wasn’t listening? How did they respond?”
“How much do you engage with other owners?” “Are they supportive?”

What you’re listening for:

Is there a culture of partnership or policing?
Do owners feel heard or brushed off?
Are they excited about where the brand is going, or worried?

If multiple owners use words like ignored, slow, frustrating, pay attention. Support doesn’t magically get better after you sign.

The Customers and Lead Generation Conversation

No leads = no revenue, no matter how great the brand looks on paper. How is this brand going to support you after you buy a franchise in gaining customers for your business?

Sample Questions to Ask:

“Where do most of your customers really come from: corporate marketing, your own networking, referrals, something else?”
“How effective has the franchisor’s marketing been in your market?”
“What marketing activities do YOU do that move the needle the most?”
“Have there been any big shifts in demand or competition since you started?”

What you’re listening for:

Is the brand marketing engine actually helping—or is it mostly on the owner?
Are there specific tactics that consistently work across owners?
Is demand stable, growing, or shrinking in different markets?

This is where you separate hype from what actually drives business. Please note, YOU are responsible for your local marketing. All owners will complain about lead flow – what are they doing about it from all angles is important to understand.

The Challenges, Regrets, and “Real Talk” Conversation

This might be the most valuable conversation you’ll have if you ask the right questions… and then stop talking. Listening to owners talk about the realities of franchise opportunities is absolutely priceless.

Sample Questions to Ask:

“What’s the hardest part of this business that no one prepared you for?”
“Have you ever seriously considered selling or walking away? What triggered that feeling?”
“What do you like least about being part of this franchise system?”
“If someone you loved was considering this brand, what warning would you give them?”

What you’re listening for:

Common pain points: hiring, margins, burnout, competition, support gaps.
Signs of misalignment between what was sold and what was experienced.
Whether the challenges are things you can live with… or not.

No franchise is perfect. You’re not looking for a brand with no problems. You’re looking at whether the problems are acceptable trade-offs for the opportunity.

The “Would You Do It Again?” Conversation

This is the ultimate gut-check question. Before you buy a franchise, this one is the absolute MUST-ASK.

Sample Questions to Ask:

“If you could go back in time, would you buy this franchise again?”
“Would you choose the same brand, or a different industry/model?”
“Would you pick the same territory or market?”
“What kind of person do you think truly thrives in this system?”

What you’re listening for:

Their first reaction—a quick “Yes, 100%” sounds very different from a long pause.
Subtle hesitations like, “Yes, but…” or “Probably, if…” — those “buts” matter.
Their description of who thrives—does that sound like you?

This is where you often get the most honest, distilled perspective: regrets, gratitude, pride, and frustration all in one.

How Many Owners Should You Talk To?

This is a question so many clients ask when looking for the best franchise to buy. As a rule of thumb:

Average: 3–5 owners
Ideally: A mix of…
- High performers
- Average performers
- Newer owners (in first 1–2 years)
- More mature owners (3+ years in)

You want to see the whole spectrum, not just the “highlight reel” you’re introduced to. Remember to have a purpose for each call. If you are trying to talk to everyone to build a case NOT to do it – you are taking the wrong approach. Get your concerns alleviated or proven.

Bringing It All Together

Talking to existing franchise owners is not about getting one perfect answer that tells you “yes” or “no.”

It’s about:

Spotting patterns across multiple conversations
Checking those patterns against who you are and what you want
Confirming whether this franchise is the right fit, not just a recognizable logo

The Franchise Fit Company is here to help you navigate, explore, and ask the right questions. Want to learn more about franchise opportunities? Book time on my Calendar here!

Must-Have Calls Before You Buy a Franchise: Validation

Franchise 101

Franchising has a few stigmas. It is all about fast food, it is not sexy, and it is often seen as a shortcut to entrepreneurship: a ready-made business with brand recognition and a roadmap for success. While that’s partly true, there are plenty of misconceptions that can mislead potential franchisees and even eliminate people from considering this route to business ownership through a franchise for sale.

If you’re thinking about owning a franchise, it’s crucial to separate fact from fiction. Let’s do some myth-busting!

Myth #1: Franchising Is EASY Money, Guaranteed!

Myth: Owning a franchise guarantees a profit, and fast! You will not have to work hard to make money with a franchise for sale, because the advantages of a franchise mean you are already set up to rake in the cash. Franchise ownership is easy!

Truth: Franchising can be profitable, but it’s not a guaranteed cash machine. You still have to work hard, manage people, market your business, and solve daily problems. Think of it as owning a business with training wheels – you’re still riding the bike, and there are bumps in the road. Heck, you can still fall off.

Success takes time, effort, and financial patience. Many franchisees work longer hours than they did in corporate roles, especially in the early years. You get out what you put in! In this situation, you are not sitting at your corporate desk waiting for your bi-weekly paycheck to hit the bank. If you don’t show up, neither does payroll.

Myth #2: You Don’t Need Business Experience

Myth: Your experience does not matter at all when it comes to owning a franchise.

Truth: While many franchises are designed to train newcomers, having business, leadership, or customer service experience can be a huge advantage. You’ll need to make financial decisions, manage teams, and lead operations. Franchises like to train new owners on the concept and business type (where no experience is needed), but you need to have a basic understanding of what levers to pull – even when coaching is provided.

Franchisors give you the system (aka “playbook”), but they don’t run the business for you.

Myth #3: You’re Just Buying a Job

Myth: You’re spending money in order to work every day. How silly!

Truth: It can be like owning a franchise is buying a job – especially if you’re an owner-operator working full-time in the business. But many franchisees grow to own multiple units or hire managers to create more passive income over time. Some love working “in” the business. because they see the fruits of their labor. Others hustle to work “on” the business to grow into a more general manager/executive type role. This goes back to our goal of finding YOUR fit – your involvement will be different based on the franchise of interest.

You’re building an asset, not just trading hours for dollars… That is, if you treat it like a real business.

Myth #4: The Franchisor Will Handle All the Marketing

Myth: You don’t have to do any marketing with a franchise business. Any franchise for sale is already set up for marketing success because of the larger nature of the franchisor.

Truth: While franchisors provide national marketing campaigns and brand tools, local marketing is often up to you. There are advantages of a franchise in terms of marketing, but cornering your immediate market is still in your hands. That means community outreach, networking, promotions, and managing your own local social media. The corporate franchise office is not going to come and sponsor your son’s Little League baseball team. That is the kind of local marketing engagement required of a local owner. Funny, I never thought of a franchise as being “locally-owned” – but IT IS!

Local visibility = local responsibility. Successful franchisees are proactive marketers.

Myth #5: All Franchises Are Expensive

Myth: You need to have piles of cash on hand to even consider owning a franchise. And the most profitable franchise to own? Forget about it, you could never afford that!

Truth: Not all franchises require $1 million to start. There are lower-cost options, especially in the non-brick-and-mortar space: Think home service franchises, pet franchises, wellness franchises, and more. Hundreds of options exist beyond your typical brick-and-mortar business and way beyond fast food. Again, think home service franchises, senior care, education franchises, consulting… the list goes on!

Franchising isn’t just for the wealthy – it’s for the resourceful. Most franchisees finance their franchise through SBA and ROBS offerings.

Myth #6: You Have No Freedom as a Franchisee

Myth: The advantages of a franchise are outweighed by overwhelming control from the franchisor. You won’t really feel like your own boss.

Truth: Franchises come with rules – but you still have autonomy over how you run your day, manage your team, and grow your business. Some industries are stricter than others (e.g., fast food), but many franchises encourage owner creativity, within guidelines. Believe me, no one was in my office telling me how to run my franchise.

You give up some flexibility for brand consistency—but gain support and proven systems.

Myth #7: If a Franchise Brand Is Popular, It Must Be a Good Investment

Myth: Everyone is buying up this one franchise business, so it must be a goldmine. I need to get in on that, too!

Truth: Just because a brand is well-known doesn’t mean it’s the right fit for you or your market. High brand awareness often comes with high fees, saturated markets, and tough competition. The most profitable franchise to own and the best franchise to own are both determined by your individual needs, strengths, and goals.

Due diligence matters more than popularity. Look at unit performance, support quality, and franchisee satisfaction before signing anything. Also known as… Find Your Fit.

Myth #8: Franchising Is Only for Food Businesses

Myth: McDonald’s is the beginning and end of franchising. Owning a franchise means flipping burgers.

Truth: While food franchises are common, franchising spans dozens of industries, including:

Fitness franchises
Home repair franchises
Child education franchises
Health and wellness franchises
Pet franchises (think daycare, grooming, training, and more)
Automotive franchises
B2B service franchises

Many of these services you may have used and NEVER knew it was a franchise. When you start looking, you will be surprised how many are at your fingertips.

There’s a franchise business for nearly everything!

Myth #9: You’ll Be Profitable in a Few Months

Myth: The most profitable franchise will be funding your retirement in sunny Florida in just a few months.

Truth: Some franchisees take a year or more to break even. It depends on the industry, your location, your skill, and how aggressively you market and operate. If you are operating on a part-time, semi-absentee basis, expect it to take longer.

Plan for a slow ramp-up and have enough working capital to get through it. It is HARD – no one said owning a franchise for sale was gonna be easy.

Myth #10: Franchising Isn’t Real Entrepreneurship

Myth: Owning a franchise doesn’t count as owning a business, because you didn’t come up with small business ideas from scratch. Buying a franchise for sale is a cop-out from “real” entrepreneurship.

Truth: You may not be inventing a product from scratch, but you are building, leading, and taking risks like any entrepreneur. You make hiring decisions, manage finances, grow revenue, and adapt to your local market. At the end of the day, that business belongs to YOU – and the success is on YOU too. As the owner, you pull all the levers.

Franchisees are entrepreneurs – just with a head start.

Final FIT Thoughts

Franchising is a powerful business model – but only if you walk in with clear eyes. Don’t let the myths about owning a franchise cloud your judgment or lead you into a situation you’re not prepared for.

Take your time, do your homework, and talk to real franchisees. The more you learn, the better prepared you’ll be to turn your investment into a thriving, long-term business. Better yet? Partner with an experienced franchise coach, like The Franchise Fit Company, to help you navigate, explore, and ask the right questions. We are here to be your third party and extra set of eyes – our goal is to find your right fit, not SELL you a franchise.

The MYTHS About Owning a Franchise

Franchise 101

One of the most common reasons people explore franchise ownership is a single word: Freedom. But here’s the thing – freedom doesn’t mean the same thing to every person. Here are a few direct quotes from my clients related to finding freedom in owning a franchise:

“I am looking for a work/life blend.”

“We are looking for control of decisions, family-time, and flexibility.”

“I want to have something that is OURS, not working from someone else’s dream.”

“How can I do something that resonates with my lifestyle?”

“I am tired of working for the MAN.”

The list can go on and on…

Freedom Is Personal

For some, freedom in owning a franchise means control over their schedule – being able to decide when they work and when they take time off. For others, it is financial independence – earning enough to pay off debts, build wealth, or secure a future for their family. For a few, freedom is creative control – the ability to run the business their way, make decisions without corporate red tape, and steer their own ship.

The mistake? Believing freedom only comes in one form, or that someone else’s definition has to be yours. I post a lot about my personal freedom that this career and franchise business ownership has afforded my family… But what I built may not adhere to the same goals that you or the next business owner have.

My Freedom: A work from home franchise, making my own schedule, defining my success, executing how I want, enjoying farm life and ballfields. What is yours?

Owning a Franchise Gives You Options – But Not Without Trade-Offs

Owning a franchise can absolutely deliver more flexibility and control than most jobs – but it also comes with responsibility. Early on, “freedom” might look more like the freedom to work harder than you ever have before. When I promote freedom in franchise business ownership – believe me, I am not pulling the wool over on hard work. What I am saying is, YOU get to decide.

I can take as much time as I want to be at the farm, riding horses, or daydreaming. But when my foot comes off the pedal, my business reflects that. The key is that no one is looking over my shoulder, determining when I hit the gas pedal… So I can complain about business being down or celebrate success. My decision, my choice, my freedom.

Defining Your Freedom Before You Choose a Franchise Business

Before owning a franchise, it is crucial to determine what freedom looks like for YOU. Freedom and flexibility are some of the main advantages of a franchise… But they look different for every person. So, how do you find out your own definition of freedom in franchise business ownership?

When I work with clients, I ask questions like:

What do you want your day-to-day life to look like?
How many hours do you want to work, realistically?
What’s more important: income potential or time flexibility?
Do you want to be customer-facing or behind the scenes?
Do you want a team to manage, or do you want to be the primary face of the business?

Your answers to these questions shape the types of franchises that will actually deliver the kind of freedom you envision. For example, if you do not want to work weekends, I am NOT going to promote a restaurant-type business (yep, even if you came in asking about a Smoothie King). That does not align with your ideal FIT.

By designing franchise business ownership according to your definition of freedom, we will provide more franchise opportunities for success and even financial outcomes. Why? The business will cater to YOU and what you want your life and role to look like. Just because Billy down the street is looking like he is printing money with a particular franchise business does not mean you will do the same, since the work may not align with your goals and strengths.

Your Freedom, Your Fit

Fit Tip: Freedom in franchise business ownership isn’t something someone else can define for you. It’s a deeply personal choice – and the right franchise should be the one that aligns with your unique vision of independence. Be honest with yourself. It is your scoreboard.

FAQs About Franchise Business Ownership and Freedom

How do franchises work?

A franchise business is part of a proven system run by the franchisor, who determines brand guidelines and structure that the franchisees follow. When you look at owning a franchise, you need to be comfortable with adhering to these guidelines while building your business and embracing the freedom and other advantages of a franchise.